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Do you know there are thousands of local mascots in Japan?
Those are known as "YURU-KYARA", “loose characters” in Japanese. Each one of them represents to promote their respective towns and prefectures.
The most popular local mascot is KUMAMON from Kumamoto Prefecture and he is travelling the world for publicity.
Following this unique mascot trend in the Japanese KAWAII creative culture, new mascots emerge every year.
We bring these mascot characters and introduce them to you here! We have a huge variety of these characters to have lots of fun promoting their local towns.
We also have a wide range of items and goods available of these characters, from stuffed dolls to stationary and accessories.
All of those products are imported from Japanese official suppliers and the quality is guaranteed.
Find Your Favourite!
© Niiza city
Elephant and Giraff hybrid mascot from NIIZA-city, SAITAMA
He explores the forest and shrines in the NIIZA-city in this video.
About SAITAMA prefecture: Traditional festivals take place all over SAITAMA.